Do you have a website, but no idea about how you can use your website? Have you heard of SEO? If not it's time to research it! SEO (Search Engine Optimization) is the number ONE factor companies should focus on for their website.
How do you define SEO?
SEO refers to the way you're listed by Google or how your site is being discovered online. This is vital for people with websites, whether you know it or not. Many people don't budget enough funds in their marketing plan for their websites, and that hurts them! How you rank on Google is how people discover your website. Investing money in your companies website will help you over the long term.
How do I begin?
If you own a WordPress website, SEO is super easy to put in place on your site! There's a plugin you can download called Yoast SEO. Yoast is a super simple tool that can help businesses get their websites ranked for key words! After you have downloaded Yoast and open each page in the backend of you website and choose the appropriate keyword for the page.
Keywords
Keywords can either make or break your website. Using Google Analytics it is possible to identify the keywords that can aid your site's ranking on Google. Spend some time researching your keywords, and then choose the right ones. If you use Google Analytics you will find a couple of different numbers. Don't stress! The primary thing to focus on is the level of competition for your chosen keyword. When you choose a search term, Google Analytics will tell you how high the competition for that keyword is. Be careful. If you are not a large company and you pick an extremely competitive keyword, you most likely will not rank. Search for your keyword and find a similar search term that has a "low" competition.
Another tip, don't use your keyword several pages. If you select a keyword on one page, be sure to look up a related keyword however, not exactly. Choosing the same keyword for more than one page can result in your pages fighting for the top position. Your pages will work against each other to rank and will most likely not get any rankings even.
If you need to use similar keywords, create one page as a "capstone" content page. This will make it easier to https://www.crevand.com separate the most important page to the page that has the identical keyword. Only use this method when you really need to.
SEO Ranking as well as SEM Rush
Once you've identified your keywords, you must to track how they are doing. My favorite website to use for this is SEM Rush.
SEM Rush will help you track how your pages are ranking on Google. Try to do a report before you start finding keywords, so you can compare how it started to how it is doing after all your effort. The best way to go about it is run a report every once every week. This will help you keep track of how your keywords are doing. SEM Rush will also run other reports for you also. It will let you know whether you've broken backlinks, or if you need to make alt text for your pictures. These aspects can all improve your SEO rankings.
Cover it with a bandage
Be sure to run all the reports required and analyze SEO. SEO is an important aspect of marketing and could make a huge difference in your site's visibility. Making the investment in SEO can help drive many visitors, both old and new, to your page! Study up and read articles since this will change your business!